Coaching — Executives · Founders · Engineers
Perform at your highest level
One-on-one coaching for executives, founders and engineers — performance under pressure, working with AI, and making the way your brain works an advantage.
The method — Applied meta-cognition
You develop on twelve capabilities.
Coaching is built on applied meta-cognition — proven and used in elite sport, start-up and corporate.
Pressure doesn't build the skill. It shows you which ones you have.
The board meeting, the fundraise, the room that goes quiet — they read out your training level in public.
Under load, attention goes first.
Half the meeting spent re-running the last one. The work still ships. It costs more than it should.
So you work harder. Harder is a strategy — it just has a ceiling.
Nothing visibly breaks. There is simply less left over, week after week.
01 — Profile
It starts with your mental performance profile — a twelve-dimension assessment.
02 — Priorities
A few strengths, made unfairly great. A few development points, improved to mitigate the downside.
Leverage the strengths. Manage the weaknesses.
03 — The program
A twelve-week program: ten to twelve weeks of training, with bespoke, personalized exercises and routines.
04 — Re-measure
Then we re-measure: systems that endure the pressures of life — performance you can access when you need it, not only in optimal circumstances.
Spore.BI — Coaching
It starts with one conversation.
Fifteen minutes to see whether this fits — what you're working on, and how we'd train it.
- Self-confidence
- Concentration
- Self-dialogue
- Motivation
- Activation
- Relaxation
- Stress management
- Imagery
- Emotional management
- Adversity
- Routines
- Goal-setting
Executive
Executive coaching
For leaders under pressure — board sessions, negotiations, difficult rooms, high-stakes decisions. We train how you show up, not what to decide.
Entrepreneurship
Entrepreneurship coaching
For founders — pitches, fundraises, launches and all-hands: the moments when the stakes are high and the runway is short.
AI
AI coaching
For professionals and teams learning to work with AI — practical and hands-on, from someone who builds with it daily.
Engineers
Soft skills for Software Engineers
Communication, collaboration and influence — the skills that turn strong builders into trusted voices.
Neurospicy
Superpowering your Neurospicyness
Neurodivergence-positive coaching: work with the way your brain works, instead of masking it.
You don't train "mental toughness." You train twelve skills.
Coaching is built on applied meta-cognition — proven and used in elite sport, start-up and corporate. It starts with your mental performance profile — a twelve-dimension assessment. We pick a few strengths and make them unfairly great, and a few development points where improving them mitigates the downside — leverage the strengths, manage the weaknesses. Then a twelve-week program: ten to twelve weeks of training with bespoke, personalized exercises and routines. And we re-measure — building systems that endure the pressures of life, performance you can access when you need it, not only in optimal circumstances.
Educational, not clinical — and honest about time: skills take weeks, not days.




A short 15‑minute call
We start with a free consultation to get to know each other. You will learn about us and our approach; we will learn about you and what you want to achieve. From there: your mental performance profile, one or two development priorities, and a training loop we design together.
Request a free call